Brand Identity.

A few years ago, then 13-year-old Nicky Bronner woke up the day after Halloween to find that his dad had taken away a big chunk of his Halloween candy. Why? Because candy is bad for you. Nicky was outraged.

So he set out to prove his father wrong. Now in his late teens, Nicky is co-running a candy startup with his father, two-time entrepreneur and angel investor Michael Bronner.

UNREAL offers a line of candies that are just as delicious as their mainstream counterparts, but without all the junk. UNREAL doesn't use any corn syrup, partially hydrogenated oils, artificial ingredients, genetically modified organisms, or preservatives. Instead, it uses all natural ingredients and is made with 40% less sugar than candies from major brands.