Choosing the best smartwatch isn't an easy task in the crowded fitness wearables market. New designs, with an ever-expanding range of features, are increasingly challenging classic watches. After last year's big, brash, and bulky Gear S3, Samsung's product team refocused its efforts in 2017 on a leaner, simpler watch line dedicated to sport and fitness users.
The Gear Sport is probably Samsung's best ever all-around smartwatch. It manages to be notably smaller, lighter, and more colorful than the Gear S3, while maintaining nearly all of its capabilities. It syncs Spotify tracks offline, integrates with Speedo and MyFitnessPal, and is waterproof down to 50 meters. With a host of other customization options, the Samsung Gear Sport is built to make a new stand in the fitness market.
Our UX team designed a new online experience for the launch of the Gear Sport that showcased its freshness and ease of use. The online and mobile web experience captured the more modern design and colorful options embedded in the watch's mechanical and digital interfaces.