Design Guidelines.

From its inception the team has worked with a number of partners and internal teams on dozens of new product launches and marketing endeavors. 

Our challenge is on three fronts: 1) to uphold Samsung's premium branded style; 2) to showcase the highest technological standards of Samsung products; and 3) to create impactful commercial efforts such as special offers, price cuts, and trade-in programs. Such a broad scope of work on lightning fast timelines rapidly scaled the number of stylistic inconsistencies across web and mobile.



Our team immediately needed to find a solution that could transcend any kind of shareable document, could be used across Samsung's various offices, and could be easily updated when necessary. 

The result, a living style guide website, is a sacred reference for anyone working with the evolving design system on It helps each team in our massive organization craft digital experiences that are unified and consistent across platforms and devices. Since its internal release, continued updates have boosted collaboration across multiple offices in Seattle, New York, and Chennai, India.