Create Your Own.

Purchasing a new home appliance is a significant decision (and investment) for any family. New technologies, differences in size, price, and power, plus various installation procedures mean that consumer expectations for their appliances are widely varied and always evolving. Manufacturers must be proactive in product design and produce appliances that are above all durable, energy efficient, and easy to use.

Samsung's appliance designers have focused on closing the gap between regular kitchens and professional cooking environments for years. While this strategy has been extremely successful, it has been impossible to purchase any appliances—refrigerators, stovetops, microwaves, even washing machines—on until recently.


At the beginning of 2017, we began to envision a new way to purchase appliances across all of Samsung's brand outlets and help consumers feel great about their choices.

The UX team designed a new online experience that eases consumers’ purchase decisions by helping them find, learn about, evaluate, pick, visualize and buy the appliance(s) that match their needs and profiles.

This experience will go public to all consumers in the U.S.A. at the end of 2017.