About Guido. 

Guido’s experience spans 20 years and two continents (United States and Europe), and includes contributions to product experience design (Adidas, Nokia, TripAdvisor and Unreal), service design (Isobar USA), product identities (Harman, iRobot, OnePlus and Segway), and digital information systems (Lonza, Philips and Samsung).

Before joining Accenture, Guido was Design Director at Samsung in Seattle, where he founded the first in-house design practice (Samsung UXD) to support the company’s global e-commerce efforts and completely redefine the company's digital shopping experience.

Now as Digital Design Senior Manager at Accenture Interactive in Amsterdam, Guido focuses on leading initiatives to excellence in design and innovation. A tireless optimist and creative evangelist, he helps drive teams of all disciplines to clear, human-centered experiences and seamless service strategies through mindful mentorship and innovative practices.

Guido earned a Masters of Architecture from La Sapienza Università in Rome and a Masters of Fine Arts from the École des Beaux-Arts in Paris. While digital design is Guido’s true love, you can frequently find him sailing, skiing, DJing, and desperately trying to log flying hours to retain his private pilot license.

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