Guido is an award-winning design director, tireless optimist, and creative evangelist. He specializes in building multidisciplinary design teams from the ground up. Through mindful mentorship and thought leadership, Guido fosters organizations that deliver game-changing customer experiences and transform businesses big and small into market leaders of the future.
His portfolio, which spans 20 years and two continents, features ventures in product experience design (Adidas, Nokia, TripAdvisor, and Unreal candy), digital information systems (Lonza, Philips, and Samsung), service design (Isobar USA), and product identity design (Harman, iRobot, OnePlus, and Segway).
Guido is currently Design Director and Senior Digital Manager at Accenture Interactive in Amsterdam, where he focuses on leading the Experience chapter to excellence in design and innovation strategy.
Before joining Accenture, Guido was Design Director at Samsung in Seattle, where he founded the first in-house design practice (Samsung UXD) to support the company’s global e-commerce and marketing efforts, completely redefining the Samsung digital shopping experience.
Guido earned a Masters of Architecture from La Sapienza Università in Rome and a Masters of Fine Arts from the École des Beaux-Arts in Paris. While digital design is Guido’s true love, you can often find him sailing, skiing, DJing, and desperately trying to log flying hours to retain his private pilot license.
Connect with him on LinkedIn.