Hello! I am Guido. 

I'm an award winning design director devoted to building meaningful product experiences on all levels: mobile and web applications, software interfaces, way finding systems, product identities, packaging, and environments.

For the last year I have worked at Samsung in Seattle, Washington, where I founded the very first internal UX design group to support Our team designs the online shopping experience for Samsung's range of premium products including Galaxy S8/S8+, Gear VR, Gear 360, and home appliances. Galaxy S8/S8+ sales have generated upwards of $100 million in revenue since product launch in April 2017, with the help of special promotions such as Samsung Trade-In, Samsung Unlocked, and Samsung Financing.

Over the last 20 years, I have been very fortunate to build creative partnerships with more than 50 other global products and brands: Adidas, Denon, Harman, Huawei, iRobot, Nokia, Philips, Reebok, TripAdvisor, Virgin, and more.

I am a natural communicator and compassionate mentor committed to fostering tight knit, multidisciplinary teams. A tireless optimist and creative evangelist, I excel at building group talent from the ground up, inspiring everyone around me to tackle out-of-this-world challenges, even while under strict deadlines and limited resources.

I am also an enthusiastic educator who has taught information design in Europe and the United States, including the University of Perugia in Italy, the Parsons Space in New York City, and have recently been added to the Awwwards Jury for 2018. 

Raised in southern Italy and trained in both architecture and visual communication, I worked in Milan, Rome, New York, and Boston prior to Seattle. I earned a Masters of Architecture from La Sapienza Università in Rome and a Masters of Fine Arts from the École des Beaux-Arts in Paris before moving to the United States in 1998.

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