Guido is an award-winning leader in experience design and digital innovation. A tireless optimist and creative evangelist, he specializes in building multidisciplinary design teams from the ground up. Through mindful mentorship and thought leadership, Guido fosters organizations that deliver game-changing customer experiences and transform businesses big and small into market leaders of the future.
His portfolio, which spans 20+ years and four countries, features ventures in product experience design (Adidas, Nokia, TripAdvisor, and Unreal candy), digital information systems (Lonza, Philips, and Samsung), service design (Isobar USA), and product identity design (Harman, iRobot, OnePlus, and Segway).
Guido is currently Senior Design Director and Digital Innovation Manager at Accenture Interactive, where he leads the Experience chapter to excellence in design and innovation strategy, and supports initiatives related to environmental sustainability and the circular economy.
Before joining Accenture, Guido was Director of User Experience at Samsung in Seattle, where he founded the first in-house design practice (Samsung UXD) to support the company’s global e-commerce and marketing efforts, completely redefining the samsung.com shopping experience. Prior to Samsung he was Global Creative Director at TripAdvisor.
Guido is also an enthusiastic educator who has taught information design at the University of Perugia in Italy, the Parsons Space in New York City, and the Massachusetts Museum of Contemporary Art. He earned a Masters of Architecture from La Sapienza Università in Rome and a Masters of Fine Arts from the École des Beaux-Arts in Paris.
While digital design is Guido’s true love, you can often find him sailing, skiing, DJ-ing, and desperately trying to log flying hours to retain his private pilot license.
Connect with Guido on LinkedIn.